23 Best Drugstore Concealers to Shop in 2024: Revlon, NYX, More

Martin says shade-matching a drugstore concealer might be tricky because you won't be able to test it out in-store the same way you can for more expensive concealers. The best way to shop is to stay within neutral tones. "Neutrals are a good balance of warm and cool," he says. "Once you understand undertones, you can then identify your own shade."

When it comes to hiding certain skin concerns, it's all about color correcting. Davy recommends shades that have more of a peach, pink, orange, or red undertone to them to hide under-eye darkness as those shades will counteract the blue-ish or gray in dark circles. Blemishes, she says, you'll want to pick a shade that matches your skin tone.

Oquendo recommends swatching a few different shades against your jawline and picking the one that disappears. “When you swipe your concealer, give it about five minutes to dry down, because some concealers might change color,” he adds.

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